Create magical experiences for your friends

Pixi makes it easy for you to create personal interactive augmented reality performances for friends and family. Combining the creativity of Minecraft & Roblox with existing real-time messaging platforms, you can design and share bite-sized AR 'skits'. These skits feature intelligent characters that respond to recipients and their surroundings.

The Pixi mission

Remember the scenes from the original Star Wars movie involving animated 3D characters, acting in real-world settings? The character-driven chess game on the Millennium Falcon. A small version of Princess Leia saying "Help me, Obi-Wan Kenobi. You're my only hope." The concept of such characters in real-world settings has been with us for a long time, and the Star Wars movie brought the promise into sharp focus. Pixi is bringing that concept to life. Rather than holographic projectors, Pixi uses the smartphone you already have. Pixi characters understand the environment through sophisticated machine learning algorithms, deployed directly on-device. The Pixi ML looks through the outward-facing camera, to allow a character to understand and operate in the real-world. Pixi ML also looks at the user who is holding the phone, through the inward-facing camera, to understand their response to what's happening in the world.

Advisors and investors

Pixi is affiliated with Andrew Ng's AI Fund. The AI Fund has helped develop the ML technology behind Pixi, and they're also an investor and board member. In addition to the AI Fund, we have a truly impressive set of investors and advisors, including:

Team

With offices in Stockholm (Sweden), Beirut (Lebanon), Bend (Oregon), and Belo Horizonte (Brazil), Pixi is a 100% distributed startup. We believe in hiring great people and allowing them to work from wherever in the world they want.

Mark Drummond (Co-Founder & CEO) is a visionary leader with a proven track record of success, having founded and exited three VC-backed startups. Most recently, he led the Character Intelligence Team at Apple, collaborating with Hollywood studios to bring beloved IP to life on cutting-edge platforms like iPhone, iPad, and Apple Vision Pro. Mark's expertise lies in blending innovation with strategic execution to drive growth.
Roger Weber (Co-Founder & VP of Engineering) is a seasoned technologist with over 25 years of programming experience. Having worked with gaming giants such as The Embracer Group and Paradox Interactive, Roger combines technical depth with entrepreneurial acumen. He founded and scaled Ranked Gaming to a remarkable 30M users, showcasing his mastery in game development, deployment, and long-term support.
Lucas Junio (Software Engineer) is a prodigious talent with a passion for creating innovative digital experiences. Starting his programming journey at the age of 15, Lucas has built a strong foundation in web, mobile, and desktop development. His dedication to crafting user-centric solutions and his commitment to pushing technological boundaries make him an invaluable asset to the Pixi team.
Beirut, Lebanon

Join us

How about YOU? Do you have a passion for AI, ML, and AR? Do you think that the future of interactive storytelling is going to be amazing? Do you have ideas for how to make it amazing? We value technical and artistic skill, and we know that great ideas come from all people in a company, regardless of their seniority or when they joined the team. We value integrity above all else. We're a distributed team of technologists, product innovators, and inventors. We believe that truly great work can be done by a distributed team, so while we travel to get together a few times a year, day-to-day you can work from wherever you want. If you're interested in discussing a potential fit with the Pixi team, please get in touch.